Rainmaker digital recently published an article, How to Use an Iterative Loop to Dominate your Niche. A lot of intimidating words to encourage assimilating Design Thinking into your business strategy but it is definitely worth a read. Design thinking is experiential from the viewpoint of what your reader, client, or ultimate customer is anticipating. My process is enhanced by bi-directional inputs and engagement.
Design thinking, at its basic level, is a way to get engineers, product developers and nearly everyone at a company to first consider what customers want — rather than building something and then trying to convince people that they want it.--IBM Embraces its Inner Designer
Coincidentally I was sipping on a cinnamon tea latte and reading a similar article, The Five Essentials of Design Thinking. Although written for an IT perspective I see a direct application to the framework of solid design thinking for a variety of business models.
Care for your user As a writer you should be informed by data. Everyone has an opinion but as Neil deGrasse Tyson says, "you are entitled to your own opinion, but not your own facts"...Your user will read your article, interact with media you create. Be sure you are offering them impeccable and high-value information.
Do your homework Research, research, and do a little more research. And I don't mean to necessarily learn everything there is to know about epigenetics for example. Let that be the center and see how the latest discoveries in genetics are informing storytelling, research, and medicine.
Make Overcoming Constraints a Norm If had nickels for every time a writer tells me why she/he can't do something I would be on an island somewhere sipping a gin rickey. You can either focus on the problem or you can focus on the solution.
Create not just teams, but leaders Your best advocates for the work you do are the collaborative partners that brought you onto the project. Bringing design thinking into a business culture creates a nimble organization able to lead instead of follow. This works for content as well.
Redesign, and redesign again The true nugget of design thinking--the process is iterative. Consistently review and improve.
I am intrigued by Ferris wheels. Not only is there a cyclical nature that corresponds to the iterative loop of design thinking but the view is amazing. Don't be afraid to step outside and peer over the ledge every now and then. You might discover something promising.
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In a world of "evidence-based" medicine I am a bigger fan of practice-based evidence.
Remember the quote by Upton Sinclair...
“It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”
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