Make no mistake about it. If you are working in the public arena, you are a brand. Google yourself. What do you see? Before you strike out on your own, a careful assessment of your unique niche is in order. After all, there are many colleagues in the space that you are in. Do you want to be the cheapest, the fastest, or the best? You can't be all three.
I hope you were able to catch the PBS documentary, The Human Face of Big Data. Don't worry it will be rebroadcast. Check your local listings. The image of the city lit up and described as an expansive nervous system was sobering. Each of us is an intricate and willing dendrite moving information to the collective pulsating network.
During the first day of a baby’s life, the amount of data generated by humanity is equivalent to 70 times the information contained in the Library of Congress.
The problem with big data is the scope and scale. How do you harness relevancy? I find that on a professional level, the biggest buckets of trouble are either "too little of the right data" or "too much of the wrong data".
The simplicity of a digital universe has deluded many to view data capture as a billable commodity. Gather it up and ship it out. Here is the problem. What if you are doing it wrong? I am going to suggest that you might want to shuffle over to the "unpleasant truths" queue and get a jump start on improving your brand.
You are developing your surveys wrong--you likely know it.
I thought it might be interesting to invite colleagues responsible for survey design along for the development of a book about survey methodology. Sort of like a collective crowdsource of information where you are able to insert comments, make suggestions, or ask about a few pain points. You can sign up for the newsletter here:
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In a world of "evidence-based" medicine I am a bigger fan of practice-based evidence.
Remember the quote by Upton Sinclair...
“It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”
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