 The International Society For Pharmacoeconomics And Outcomes Research (ISPOR) ISPOR is the leading global professional society in pharmacoeconomics and outcomes research. Writing about healthcare with an appreciable degree of granularity is going to take resources, tools, and a multi-perspective appreciation of value demonstration, policy considerations, economic evaluation, and stakeholder decision making. If that sounds like a tall order--it is. Thinking back only a few years, an appreciation of science and the ability to communicate technical medical information in a cohesive and comprehensive narrative served up many a medical writing career. To be sure there were scientists that couldn't write and writers that couldn't science but if you were lucky to find your niche it was possible to have a rewarding career working for industry, academic science, medical education, even advertising. If you are like me, you transitioned through all of the above and maybe now you are an independent consultant, entrepreneur, speaker, or freelance writer. Here is the rub. The healthcare ecosystem is challenged with a complete evolution from a broken system of fee-for-service to a sort of frankenstein version of progress as value-frameworks are pasted over a gasping and collapsing skeleton. No matter if you grabbed a MSc, PhD, or MD--this is not the same context. The bench and the doctor-patient relationship have evolved. We all need to keep asking questions, questioning answers, and learning from a variety of angles. How do we define "value" and from which perspective? Payer? Healthcare provider? Patient? Industry? Population? This is the super highway of information exchange--we can't afford to stay in our lane. Measuring the Value of Prescription Drugs |
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In a world of "evidence-based" medicine I am a bigger fan of practice-based evidence.
Remember the quote by Upton Sinclair... “It is difficult to get a man to understand something, when his salary depends upon his not understanding it!” 
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