You should be looking outside the healthcare bubble for insights on a daily basis. Much of what we do day-to-day, when inspected at a granular level, is industry agnostic--and there are many doing it much, much better.
Working as an entrepreneur, you can't afford to be isolated. You need support from your colleagues to grow skills, evolve markets, and let's face it-- conversations with your cat on a daily basis can only go so far.
I think there is more to learn outside our industry than from self-appointed gurus charging $55 to $99/hour to "help" you grow your skills. When I wanted to share insights with a professional group--for free-I was told my post wouldn't go up.
The professional writing group, that rhymes with bamwa, invited me to purchase the member list and then I would be allowed the opportunity to share my free insights. I get it. The new digital ecosystem allows monetization at every corner. Pay-walls are blocking access to not only information exchange but data that is rightfully ours. Or should be.
I was going to park this post over on For Writer's Only but I think the topic is not so easily defined. My thoughts out on the trail today focused on what is working in my business and where challenges persist. Perhaps its only me but just in case it isn't--here we go.
In fact, the entire nonsensical, pay-me-within-a-reasonable-amount-of-time-pretty-please-with-a-cherry-on-top invoicing system that many creative service freelancers put up with needs to change.
Plumbers don't work that way and neither should you. How often are you presented with a general task, provided limited access to specific details, and expected to solve the problem? Naturally you would be inclined to just fix the immediate problem--why not? You don't have all of the information. To deliver the best content you need to study the system that produced the outcome. Get out your "tool box".
I have been watching EDITED for a long time. A prime example of a business model outside of healthcare that does it right. Browse the website, the content, and the informative insights and beautiful graphics.
Take the time to watch the short video. You will learn about content marketing, branding, the role of data, and storytelling all in less than 3 minutes--for free. There is more information on this website--for free--than you can purchase in an entire year.
Here is the biggest problems we face as writers, digital media experts, and storytellers--access. The landscape is shifting under our feet and we need to look to sources outside of our offices and organizations. The promises of flat earth opportunities are becoming monetized.
Prior to LinkedIn restricting distribution of published posts based on a narrowly defined algorithm I was confident articles were showing up in a few thousand feeds. Now I don't know. I wrote an article yesterday. Did you see it? Is it on some dusty digital shelf? If we want to decide what we read, consume, and publish--we can't sit idly by and shrug our shoulders. Boldly hit Like, Share, or add a comment. Microsoft just bought LinkedIn. We are either doomed or untethered. Time will tell.
Do nothing and we may drown in listicles, SEO key words, and Kardashians.
I am not going to be political but I did have a thought. I come by identity confusion naturally. Perhaps when forced to create a quick description of what I do I am reminded of being multi-racial. Or if you want to be accurate--German, Welsh, and African American.
Perhaps if you are more than one thing professionally you are an insight architect.
I would argue if you are more than one thing on a personal level--you are American.
Thoughtful discussions about content development and outcomes analytics that apply the principles and frameworks of health policy and economics to persistent and perplexing health and health care problems...
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In a world of "evidence-based" medicine I am a bigger fan of practice-based evidence.
Remember the quote by Upton Sinclair...
“It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”