Okay it was a long run. And it was hot. I have a healthy list of podcasts that I queue up for long training runs so I apologize in advance if I misremember who said what but the highlights are the important part anyway. I first started listening to Brian Koppelman in his days on an earlier platform. I imagine it was a much smaller audience at first that continues to grow and grow. He is a film guy. Wikipedia describes him as an "american filmmaker, essayist, podcaster, and former music business executive and record producer". Many of you are likely familiar with his work, Oceans 13, Rounders, etc. I don't watch american film with any regularity but after one podcast I was convinced of his generosity, curiosity, and intellect.
This particular podcast has been bouncing ideas in my head and I encourage you to listen either here or on an audio platform of choice. By way of an introduction, I gravitate toward experential moments that stimulate curiosity and creativity in whatever format. Seth Godin said something, if you pursue your passion, it will inform whatever you do for work. His teachings resonate with me in many ways and I have featured his insights on multiple posts. I don't believe that I have answers but I do have questions.
If I successfully illuminate ideas that lead to a solution, a business idea, or a quick spark to begin your own creative journey I have reached my goal. Simon Sinek has a quote "People don’t buy what you do, they buy why you do it". This quote was recently used by a pharmaceutical "idea and exchange hub" for executive industry stakeholders highlighting the patient centricity movement in healthcare. I would argue that pharmaceutical culture is not spectacularly aligned with what the patient needs. It is profit driven and considers healthcare a free-market commodity. Unfortunately one small fact often overlooked is that inherent in the definition of a "free market" is bidrectional voluntary participation. When is the last time someone voluntarily requested heart disease or a burst appendix? That is my moment of tension in the work that I prioritize. Distilling the economics and profit culture from the data pouring into the information space. That is "why" I write...
'Free Market'In simple terms, a free market is a summary term for an array of exchanges that take place in society. Each exchange is a voluntary agreement between two parties who trade in the form of goods and services. In reality, this is the extent to which a free market exists since there will always be government intervention in the form of taxes, price controls and restrictions that prevent new competitors from entering a market. Just like supply-side economics, free market is a term used to describe a political or ideological viewpoint on policy and is not a field within economics. Read more: http://www.investopedia.com/terms/f/freemarket.asp#ixzz3fJVyihzk
Find your tension
A few quick take-aways
Create a curated list of podcasts. Here are a few of mine to get you started:
Don't wait for validation
There seems to be a lot of whining among writers or creatives trying to break into the space. Before you label me as harsh take a quick perusal around a few writing groups on LinkedIn.
How do I get started, how do I get followers, why doesn't anyone follow me, I can't get any clients, Should I start a blog, What should my blog be about?
The conversation between Seth and Brian provides context for the mentality of preferring the safe harbor.
Don't be precious about it, start writing--figure it out.
Don't sell out--stay original
There is great conversation about staying authentic to what it is you really want to do. I recently published a book and originally the online publisher wanted the cover to change, the title to change, all things to grab the low hanging fruit in the online publishing world. There are better titles, book covers, and even content strategies to grab the heavy peach but I honestly wanted to talk directly to fellow medical writers, content marketers, content folks in general and have a real authentic conversation. Not a list of gimmicky prose and platitudes but a story.
Grab a copy and leave a review if you find value or gain a new insight.
Thoughtful discussions about content development and outcomes analytics that apply the principles and frameworks of health policy and economics to persistent and perplexing health and health care problems
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In a world of "evidence-based" medicine I am a bigger fan of practice-based evidence.
Remember the quote by Upton Sinclair...
“It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”