I evaluate cognitive biases in all surveys I review or create and always recommend Thinking, Fast, and Slow by Daniel Kahneman as a superb introductory text and conversation about heuristics in behavior-- directly applicable to the practice of medicine--specifically medical education. A particularly useful gem is the cognitive bias called the Dunning-Kruger Effect.
1. Social listening-- what is your network discussing? Identify a niche or a specific need that you are uniquely qualified to address
2. Avoid analysis paralysis--don't over-think it. Start small habits that are building toward a big action or business idea
3. Follow a reliable framework--you don't need to reinvent the wheel. The "skin" of your offering is what will reflect your unique expertise.
4. Allow your authentic voice to emerge--think about handwriting. The way you write is personal and distinctive to your personality.
5. If you can move it an inch, you can move it a mile--think scalability
Trust me on sticking around to the end of the little embedded Prezi video. It creates a visual reminder of the Dunning-Kruger effect. It is important to be aware of biases in learning any skill such as writing a blog but especially medical education. If we don't measure "what we don't know we don't know" you can easily see how the gap in knowledge will persist.
Thoughtful discussions about content development and outcomes analytics that apply the principles and frameworks of health policy and economics to persistent and perplexing health and health care problems