You will not find those "insights" in the published literature. Think of yourself as a little "hen". All day long? Not laying an egg. The hen looks for little worms, bits of this and that--and it all culminates in the egg. Trust me on this. I have 6 hens--they are quite proud of the egg--but it takes work.
Full disclosure I consult with IDEA Pharma but the point here is for you to listen and watch the informative discussion about defining "value" in pharma. The perspectives are as insightful as they are carefully articulated. A variety of stakeholders having a discussion--you need to watch.
I will post an updated conversation being created at JP Morgan Healthcare Conference but I find this discussion as relevant as the day it filmed.
After JP Morgan Healthcare Conference wraps this week I am off to HIMSS to attend sessions about healthcare technology, followed by several other conferences I am negotiating as speaker (Medical Affairs and Scientific Communications Forum), or media (Pharma-Advocacy Clinical Collaborations & PRO Utilization Summit.
Stay tuned...and as always, stay in touch over on twitter or linkedin.