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This video is creepy but also timely and relevant to memetics and epigenetic theories that continue to evolve. I stumbled upon it during something said in a podcast I discuss below. Once you watch it you might simulatenously see how bizarre this is for a leaked internal video by Google but yet, is it really?
I see the image of donuts being "bathed" in sprinkles and I see a business. Of course the obvious deliciousness of Holtman's Donuts but I think of donuts as ideas--moments of pleasure--and the sprinkles are the data. Not all of it. Simply the curated and carefully selected information to help start a conversation.
My business model is simple. When I am on the road I am listening to conversations around the halls of the National Press Club, Brookings Institute, and recently attended Applying Big Data to Address the Social Determinants of Health in Oncology: A National Cancer Policy Forum Workshop In Collaboration with the Committee on Applied and Theoretical Statistics. When I am lucky enough to be working out of my home office I start most days with a morning run with Fred--my. hound. I queue up podcasts from a broad range of interests and arrive home filled with new "sprinkles". I am waiting to share a full post as I am holding a workshop this week--you can sign up here Big Data on a Less Big Budget (meanwhile, I don't want to give away the goods) and speaking at Women In Tech Summit next week. But the serendipity of my chosen topic from the Tableau Fringe Festival and a common thread of data skill workshops was surprisingly realized in both the National Cancer Policy Forum and this morning's podcast from my 9-mile run. The LSE Public Lectures are a dynamic series of timely topics where I am able to consider at length discussions around economics and political science serving about global discourse on a wide variety of topics. Today the discussion was around ordinal citizenship or even better--eigencapital. I imagine this as an application of eigenvalues and vectors--"An eigenvalue is a number, telling you how much variance there is in the data in that direction, in the example above the eigenvalue is a number telling us how spread out the data is on the line." My undergraduate students have been having a tough time understanding qualitative ordinal and nominal data types. I was gobsmacked and more than just a little interested to listen to a podcast on ordinal citizenship. I found it compelling and a novel foundation to introduce variable selection when measuring and defining relationships like poverty, race, and yes--even citizenship. "As digital technologies have enabled a broadening of economic and social incorporation, the possibilities for classifying, sorting, slotting and scaling people have also grown and diversified. New ways of measuring and demonstrating merit have sprung up, some better accepted than others. Institutions, both market and state, find themselves compelled to build up and exploit this efficient, proliferating, fine-grained knowledge in order to manage individual claims on resources and opportunities.
Although this slide was part of yesterday's discussions it comes to mind for linking all the disparates thoughts informing my analyses this afternoon. In healthcare we talk a lot about value-based care and "quality".
But are we prepared to explore the social risk factors that influence patient outcomes beyond the type of care the patients receive? 
Big Data on a Less Big Budget
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Thank you for making a donution!
In a world of "evidence-based" medicine I am a bigger fan of practice-based evidence.
Remember the quote by Upton Sinclair... “It is difficult to get a man to understand something, when his salary depends upon his not understanding it!” 
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