We know that meat is distributed by weight but buns and the flour that generate them are measured with different metrics. I looked online and a few customer-centric boutique brands have stepped into the gap to offer people what they want.
A bun for each hot dog--no more, no less.
If you want to develop an effective business plan I honestly think you should only accept the passion projects. This is hard-earned advice. I have a lot of experience as a medical writer. Along the way I have had many successes. But I would also argue that I likely have had more failures than most. Its just part of the job.
When you are out in the public sphere you get criticized. People want familiarity. They are willing to deny factual information to have the thing that looks like the thing they did last time.
Malcom Gladwell describes it as threshold. Perhaps you read his bestseller "Tipping Point" Just like Fallacy Man (cognitive bias man) over here in the cartoon panel; reason and logic are often in short supply.
What is the moment when a precisely targeted push can change a perception or a bias?
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
The tipping point might be a value proposition you can offer your clients, stakeholders, or shareholders. I think of "going the extra mile" to attend a news briefing in person, network at a conference, or the books I read--be the extra buns--add value.