I will show you my data if you show me yours
Utilization rates and unit cost data
These figures represent the amount of care supplied by healthcare systems or providers and the cost per member per month-pmpm (or per year) reflecting the cost of the care dispensed. Often I am asked to analyze 3rd party insurance data and initially I was surprised at how the findings weren't at all what I expected. Where were all of the costs for cardiovascular disease and cancer care? The number 1 cost pmpm in many of the systems that I reviewed were orthopedic and musculoskeletal disorders.
Patient medical records especially in EHR/EMR systems are a valuable source of compliance and outcomes data for practices able to leverage the metrics and optimize their integration. National Association of Healthcare Organizations or NAHO is a good place to start looking for sources of patient level data that are often accessible.
Pharmaceutical R&D data
Clinicaltrials.gov and many proprietary registries and pharmaceutical company partnerships yield large databases available for a fee. The ability to view clinical trial data and interim data findings can be informative and direct pipeline decisions and updates.
Patient behavior data
Think business units by CVS and other drugstore chains that leverage data from over-the-counter drug sales combined with the latest “wearables” technology that is only just developing but hints at a large market with Apple entering the tech space.
Now, make me care...
I have mentioned before that my job title should be the "so what" consultant. Brands might be aware of the power of their message or the market-value of their offering but often they lack context or a differentiating narrative. How do you use data to drive your message of value? Stay tuned...I will show you where this data lives and how we might be able to visualize and identify some interesting trends.
I heard a funny quote the other day from an American statistician, William Edwards Deming --"In god we trust, all others bring data".