So what exactly is data&donuts? First I can tell you what it isn't. We won't be cranking out any off-the-shelf content or buzz-word heavy blogs or reports. If you are big big and need a machine behind your edited prose and messaging we would probably not be a good fit.
I like the intimate bespoke collaborations where you might not even know what you are looking for. You are likely a visionary that left a corporate gig because during the big meetings you were imagining yourself surfing, writing a novel, or heading out on a cross country bike ride.
Your passion is how you entertained yourself during the "death by powerpoint" meetings but now things are different. You have decided to make your passion your business so you want careful thought provoking well-focused content to help deliver your unique message to your unique client. No wide net. You know where to catch that exact type of client and you want a tailored message...
Data&donuts is the love child of a bigger pharma focused consulting company. I decided that for 2015 I wanted more granularity. Pharma is so far from the patient. Little pills are prescribed by a doctor, paid for by a 3rd party and given to a patient. I want to focus on the human level. Let's contextualize the human experience in an industry agnostic manner. Let's make this the year of little data. The year of the individual.
Next time we will discuss data from an "n of 1" perspective.
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In a world of "evidence-based" medicine I am a bigger fan of practice-based evidence.
Remember the quote by Upton Sinclair...
“It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”