What a great time to be developing content. You can hardly view social media without finding the seeds of yet another story related to healthcare policy, breakthrough research, or the affordable healthcare act from whatever partisan prism you have on hand.
The video over on the right is slightly over-produced but don't let that stop you from the message from Steven Nissen, MD. Medical education in the US is primarily funded by industry serving the unique role of developing each generation into the perfect customer. So what, you might ask?
Early in my content development career I witnessed medical education companies and other content stakeholders blurring the boundaries between promoting improvements in healthcare and serving proprietary interests of a commercial entity.
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I am a medical/health economics writer/ data analyst, ultra-runner, and mom.
It isn't enough to label everything evidence-based and consider it business as usual.
Question the quality of the evidence. The motivation for disseminating the evidence.
Who stands to benefit the most from its uptake?
Remember the quote by Upton Sinclair...
“It is difficult to get a man to understand something, when his salary depends upon his not understanding it!”