But here is the problem. The group is generic. The middle of the normal curve. They are making average products for average consumers but the middle curve is melting. The right and left tail are where the eager consumers are located. If we aren't truly connecting or able to provide context from the "edges" what are we waiting around for? Look at the interaction on the site. Much on linkedin has become heavily moderated and tailored to lurking, judging, and ignoring. It is vital to be open to hearing different perspectives, ideas, and insights. The Normal is shrinking and the shots are being called from the edges. Are you marketing to the edge or are you doing things the way you have always done them?