The different channels are evolving from conversations with health policy leaders, health economics influencers, and change-drivers from within and outside a variety of industries. Content frameworks are developing that include, how to define gaps in our medical understanding. within the evolving ecosystem of health policy and economics, identifying stories for journalists, understanding the data deluge, and unpacking research findings for validity and value. These gaps can then be operationalized for story topics, medical education proposals or content creation, HEOR content, or other stakeholder interests.
Brian D Smith, over at PragMedic, actively researches the different components of the life science sector--looking for emergent properties or "mutations" that improve value-driven outcomes. Applying scientific inquery to a variety of markets allows them to transform scientifically in a measurable and sustainable manner. The article describes "Assessing the Darwinian model of mutation in pharmaceutical companies" and I wanted to unpack it a little bit within the context of medical writing whether for medical education or a variety of other clients--providing granularity for the fee for value DNA of modern healthcare.
Think of The Violinist's Thumb, and the genetic display of Paganini's dexterity that contributed to excellence as a violinist. Or the FOXP2 gene described by Smith,
as enabling the proper development of speech and language regions of the brain. What happens if noticeable and scalable "mutations" occur within organizations? Maybe there are smaller less noticable mutations that create effective shifts in communication or collaboration. Can we reverse engineer these successes to see what "genes" created the advantage?
What firms are doing differently is readily uncovered by careful observation. The “mutant” groups question how the problem is framed, how things are defined and how things are connected to each other. This challenging is what leads to better solutions. For example, one group, trying to accelerate new product uptake, questioned if it was an adoption issue, redefined KOL influencing as a learning problem and redrew how the patient experience was mapped--Brian D. Smith.
The article continues to make compelling comparisons between Darwinian processes and organizations. Drawing parallels between variation, selection, and amplification of information-carrying replicators (or genes in humans). These ORs or organizational routines (genes) are patterns of behavior with the habits of team members analogues to base-pairs of DNA.
In contrast, the "mutation" model might frame the task on a more macrolevel and take a more systematic approach.to contextualize the educational need. Instead of attempting to create a need around a funding request, the mutated OR considers "ultimate rather than proximate commercial objectives and setting aside functional perspectives in favor of overall business needs."
The final observed OR mutation discussed in the article focuses on interconnectivity. How do different factors such as disease state define causal relationships to social determinants of health or health policy? Hidden assumptions and dense networks reveal multiple factors amenable to quantitative factor analysis. The evolutionary advantageous gene confers a competitive advantage to the evolving complex medical education market place. These critical thinking genes will be the framework for establishing excellence in how we define solutions for physician learning and the content that will help transform fee-for-service to a high-value driven organizational capability.
Join the group--many of your colleagues are already over there "mutating" as we speak.
Thoughtful discussions about content development and outcomes analytics that apply the principles and frameworks of health policy and economics to persistent and perplexing health and health care problems.