Echo chambers are all the rage now but when you work in a complex environment you must have a 360 view. I remember the days when it was cutting edge to include snippets of data gleaned from articles on PubMed. So what if the actual survey data was from 2007-- it was data all the same.
Fast forward to today and not only should you evaluate the survey infrastructure for rigor and relevance but you better have context from multiple data sources. What once was a data dump about type 2 diabetes epidemiology would lack utility in the modern healthcare environment.
If your hand grabs the water similar to a rung on a ladder you will quite literally glide past your arm. A correctly timed hip rotation and a 2-beat kick and you are on your way. The effect is increased efficiency, grace, and hopefully a little something left for the bike and run to follow.
You need to think similarly when integrating data into your words and pictures. One singular perspective is not a narrative or a strategy. There is a lot more under the surface and coordinating your data strategy allows a smoother and graceful implementation. Step outside the INDUSTRY brand and look at the parts that make up the whole. When I read news articles and INDUSTRY is cited as either the icon of pharmaceutical companies or a derogatory scapegoat I tend to bristle.
Look at the graphic below. We could easily be curious about the percent of uninsured in metro areas for the year 2015. But where is the actual story? I would argue it exists because of the time element. It creates a curiosity and deeper granularity. What was happening during the years where percentage of uninsured in the population decreased? Did access to healthcare improve? What about policy influences? Perhaps we can layer data from Affordable Healthcare Act enrollment or other federal census data and see what trends are revealed. What did employment look like in metro years during similar time periods? You get where I am going. Join me.
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I don't like the shuck and jive of advertising and keep it off the blog. I understand why others make a different choice but so far--with your help--a book here and there as well as a fiercely dedicated army of subscribers I am grateful.
Thank you for your attention and support. Oh. One more thing. Why don't we replace the word "content" with "words and picture" because when was the last time you were inspired by "content"?